Malvern based company, Key IQ Ltd, has placed small QR code plaques throughout Great Malvern and the surrounding area. Each of these codes is unique and links to a webpage specific to where you are standing when you scan the code. An example of these location specific web pages can be seen here.
Visitors can see information giving them directions to the hills, information on heritage sites and special offers for nearby shops and restaurants. This initiative is part of the Route to the Hills project, led by Malvern Hills District Council.
Key IQ is also working with the Malvern Hills AONB and the local landowners, including Malvern Hills Conservators and Holywell Spring Water, to place QR codes across the Malvern Hills and at each spring. These will allow visitors to access interesting heritage, environmental and geological data at these sites using their smart-phone.
Click here for the Malvern Tourist Information website